What is launching?
If you have a new offer that you’ve been working on, it deserves to be launched properly! Don’t just throw it out there, but take time to build a proper launch plan. A launch plan is a roadmap outlining a predetermined set of actions that you will take within a specific time frame, in order to support the introduction (or reintroduction) of your offer.
One thing I want to point out – Launching is NOT marketing. Marketing is a continuous activity to funnel potential clients to your business. Launching, similar to a project, has a start and end date.
Isn’t launching complicated?
Launching has become a bit of a buzzword. It seems like the market has become oversaturated with launch strategies so complicated that will make your head spin (who has time for that). While not all of the strategies are bad, there are levels to launching. Some strategies may not align with your business goals and every strategy isn’t a good fit for your audience.
The key is deciding, in advance, how you want to launch. Taking time to think through your capacity, your client’s needs, and your goals. If you haven’t launched before, I encourage you to keep your first few launch plans simple. It’s easy to underestimate the work involved in a launch. Keeping it simple helps you manage the overall launch plan and avoid burnout and overwhelm.
What are the steps?
The only way you will have a successful launch is to plan out your launch goals and ALL actions you need to take in order to achieve those goals. There are a few other things that you need to do to plan and prepare for your launch.
1 – Set SMART goals
Setting goals is one of the most important aspects of your launch. Your goals need to be super specific (more than “to make money”). Your goals will provide you with direction during your launch process.
SMART goals are Specific, Measurable, Attainable, Realistic, and Time-specific.
2- Decide on your launch timeline
Considering the goals you want to accomplish, identify when you want to launch your offer. Your launch timeline should include the time it will take you to create content, host a launch event, the open to close cart period, and a debrief period.
Don’t underestimate the time it could take to create the launch content. When planning your dates, consider the available hours you have per week.
3- Clarify your message
Messaging is an important foundation of your launch plan. If people don’t know or don’t understand what you are offering, the solution it provides, and or how to join, then nothing else you do will matter.
4- Decide on your launch content
With clear messaging, you can now create content that supports your offer. Thinking of things that would help your ideal client, map out content ideas that you can use to prep your audience for your offer.
5 – Create an action plan
You have everything you need to start creating your launch plan. Look back over your goals, your timeframe, and the content you want to create for your launch. Starting with your end goal(s) in mind, begin putting together your action plan.
Next Steps
Make the decision to put this information into action. Block out time to work on the above steps.
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